Local fashion designers talk about the latest “trend”.
The bylaw making the wearing of face masks mandatory in all indoor public spaces in the City of Edmonton seems to have created an entirely new fashion accessory. Almost like a pair of shiny red-soled black stilettos or a wool fedora and scarf combo, face masks are quickly becoming something we equate with style and fashion.
Founder of Luxx Ready to Wear, Derek Jagodzinsky, has discovered that a lot of people want fashionable face masks. “It’s nice to have something flashy and fun to show people’s personalities and style,” Jagodzinsky pointed out. Luxx Ready to Wear uses different prints and materials, from cotton to silk. “Choosing a face mask can be like saying who you are without speaking,” said Jagodzinsky.
Ali Schick from SUKA agrees and adds that face masks are a label, “Gucci and Louis Vuitton are using their prints, patterns, and labels. A mask is a label on your face. It’s the one thing we look at first on a person, usually it’s their face.” She says face masks are the new t-shirt and that masks should look sleek and fit your face well. Fit is something Shick focuses on when cutting and sewing the ones she designs. SUKA uses a wide range of masks that are cotton-lined with patterns printed on polyester.
Fashion designer and founder of Nor, Sherri Cardona focuses on style, functionality and sustainability when designing face masks. “I wanted to offer something that provides safety, reduces waste, and, of course, is fashionable,” she said. Nor masks are built with three layers of fabric, adjustable straps and an inner wire which can be used to fit the mask to the bridge of the nose.
Almost like a pair of shiny red-soled black stilettos or a wool fedora and scarf combo, face masks are quickly becoming something we equate with style and fashion.
Kyla Kaziel over at the Bamboo Ballroom has some fashionable advice: Match your mask to your outfit to take your style to the next level. “Masks come in all colours, patterns, and textures. We have even seen sequin ones being produced for the December Holiday season. Currently we are stocking some of the season’s hottest trends like tie dye, leopard, floral, and camo.”
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